3 Reasons to Work With a Brand DesignerNov 30, 2021
When it comes to your business, one of the most important things is your story, otherwise known as your why. The reason why you started your business is something people will be able to connect with on a level that will (hopefully!) make them want to buy from you one day. Everyone can connect with the feeling of having a dream and wanting it to come to fruition – that’s exactly what you did with your business.
Sharing your story can feel vulnerable at first, but if you have a solid brand identity, it can make this process a lot easier. That’s where hiring a brand designer comes in helpful, and luckily that’s exactly what Wild Cabin Studio offers support with. We’re a full-service design and branding studio specializing in working with brands in the health, wellness, and happiness space – if that sounds like you, stick around and stay for a while. By the end of this article, you’ll understand why having a brand identity is so important and how having a brand designer on your team can take your business to the next level.
Reason #1: Branding is more than just a fancy logo
Many people think that branding is just a logo, but it’s far more than that. There are steps you need to take before you get to the logo design phase. When you work with a professional brand designer, the first thing you will do is explain your brand’s story. By telling your brand designer the story behind why you started your business, it will allow them to connect with it on a much deeper level. Once you’ve laid everything out on the table, the branding design process truly begins.
The next step is to brainstorm ideas, otherwise known as the ideation phase. For our clients at Wild Cabin Studio, we ask them to create a Pinterest board filled with elements they feel represent their brand’s true essence. This should include fonts, textures, colors, photography, aesthetics, etc. – it should feel like everything on this board encompasses your brand’s story. From this vision board, your brand designer will be able to extract meaning and begin to craft your brand design. This involves creating a primary color palette, unique font system, branding patterns, and more to encompass the core essence of your business. From these, a logo set will be created.
As you can see, the logo design is actually one of the final steps of the whole branding design process.
Reason #2: Having a unique brand identity will help you stand out
In today’s day and age, anyone can be a quote-on-quote “graphic designer” with all of the free and easy-to-use tools out there, such as Canva, but it takes more than just a plug-and-play template to build a truly unique brand from the ground up. This is why hiring a brand designer who understands all of the bits and pieces of your story will help you create a branding design unlike anything in your industry.
You don’t want your brand to look generic, right?
Reason #3: Authentic branding will stand the test of time
Working with a brand designer will allow an outside perspective in on the inner workings of your business, which means you’ll be getting an authentic brand design that can stand the test of time. Creating brand identities rooted in meaning is what we specialize in at Wild Cabin Studio because we understand how important success is for you and your business. For a lot of us, we gave up a lot to go all-in for our business, and we don’t take that lightly. That’s why working with a brand designer who understands that is key.
When you have authentic branding rooted in meaning, you’ll start to see those lead magnets rolling in. People are attracted to consistent, professional-looking branding because they automatically assume your business is authentic and professional as well.
If you’re still not convinced of the importance of working with a brand designer, check out our blog on the basics of branding where we break everything down for you, from how to create a brand identity to branding tips for small businesses.
About Wild Cabin Studio | Brand Designer in Conifer, Colorado
Wild Cabin Studio is a full-service design and branding studio located in Conifer, Colorado. Laura King offers a professional, artistic touch to every aspect of brand designs and websites she creates. She specializes in working with brands in the health, wellness, and happiness space. Learn more about Wild Cabin Studio here or schedule a free consultation with Laura here.